What’s the last thing you want when trying to promote your ICO? A scam! We understand how vital it is to get your message and product out there, but we also know that scammers are lurking around every corner. After all, many of them are quite ingenious for blockchain article. One of the best ways to avoid getting ripped off by their traps is by following some guidelines.
1. Choose The Right Kind of ICO
There are two major types of ICOs: Equity Tokens and Utility Tokens. If you want to make a good promotion, it’s important to choose the right kind of ico. Equity tokens typically offer the investor ownership in the company while utility tokens are less risky because they don’t promise any financial return.
2. Do Your Research on Social Media and Forums
Posting a link on social media or forums will usually require your token sale or ICO to have at least some publicity and interest for people to share it with their friends. There is no such thing as guaranteed success if you post your link in a forum where nobody knows about it.
3. Investigate Promoters
Unfortunately, some ICO promoters are trustworthy and will help with your ICO promotion. Our advice is to be careful when hiring someone to promote your ICO as some scammers offer their services for free. If you want to make a good promotion and not be scammed, always check out the promoter’s reputation before you hire them and do your research.
4. Pick Someone Who Knows What They’re Doing
The thing about promoters is that they can be the difference between a successful ICO and one that wasn’t worth it. If you plan on making a good promotion, it’s very important to choose someone who knows what they’re doing. It’s also important to research your promoter for anything that might be considered red flags. Guest posting sites are mentioned here.
5. Don’t Forget About Local Forums
In case you don’t know, some countries have their own local forums that are filled with interested consumers who want to get the latest news or feedback on products that are launching. If there’s a product in your country, chances are someone will have posted about it on a local forum.
6. Make Use of Airdrops
If you’re doing an airdrop, make sure you do so in unison with your main ICO promotion so people can take advantage of it. An airdrop is when you give free tokens to people for doing nothing other than joining your mailing list. By having an airdrop, you’ll save money and be able to do more with the budget that you have.
7. Use the Right Materials
It’s never helpful to promote your ICO through low resolution images and videos, so invest in high quality material. For instance, people may not be interested in looking at a poorly shot video of your team members smiling into the camera if they want fact-filled information they can read while they’re on the go.
8. Go Where the People Are
Make sure that the place where you promote your ICO is interesting enough to get more people interested in it. If you use something like Facebook ads, make sure that the ad has something to do with your product or guest posting service.
9. Do More Than Just a Tweet!
If all you’re doing with Twitter is promoting a link on Twitter, then you’re missing out on opportunities for engagement and growth. We don’t recommend just tweeting a link every now and again, because this will make your message less relevant down the road. It’s better to tweet about more relevant topics that give people something to talk about like using hashtags or making use of retweets and likes to share your content throughout the Internet.
10. Make Sure You’re Showing off Your Progress
Even if you do everything correctly, your ICO promotions can still fail. In which case, it’s because you didn’t show investors that there was an actual product or service that was good enough to invest in. This is something that a lot of scammers are good at, so make sure your product or service is viable enough for people to invest in it.
11. Don’t Forget About PPC (Pay Per Click) Advertising
If you have the budget for PPC advertising, then we say go for it! Every click on your ad will be an extension of your message and can help drive traffic to wherever you want it to go including your Facebook or Twitter account.
12. Don’t Give Up If There’s a Setback
Even if you do everything right, there might still be setbacks in your promotional campaign. You may have a negative news article written about you, or your CEO may make some bad remarks that could hurt your image. When this happens, make sure to get out in front of it. Admit the mistake and address the problem just as other companies would do with their issues.
13. Provide Something In Return
A good promotion will always be something that attracts the masses. Even if your ICO is not the most talked about ico, you can still get customer feedback and interest by providing rewards in return.